Privacy policy

Key points of the privacy policy

SCOPE OF APPLICATION – DATA CONTROLLER
This privacy policy applies to the collection and processing of personal data of customers and visitors of VF Digital Platforms.
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VF International S.A.G.L. manages these VF Digital Platforms and is responsible for our marketing activities. Local VF subsidiaries are responsible for your online and in-store purchases.
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WHAT INFORMATION DO WE PROCESS?
We process the personal data you provide to us when you:
  • communicates with the VF Digital Platforms (e.g., opens a website account, uploads content, etc.)
  • participate in/subscribe to our marketing activities (e.g., newsletters, loyalty programs, etc.)
  • buy products from us (online or in store)
  • communicate with our customer service
We also automatically process certain information about your use of VF Digital Platforms (e.g., IP address, number of visits, time spent, etc.) and aggregate it to measure and improve the functioning of the relevant VF Digital Platform.
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WHY DO WE USE YOUR INFORMATION
We collect and process your personal data to:
VF Digital Platforms to manage
to carry out profile-based marketing activities, to enable you to participate in promotions and other initiatives, and to conduct research and profiling activities, to measure and optimize the effectiveness of advertising campaigns (with your consent, which is optional)
to measure and optimize the effectiveness of advertising campaigns (with your consent, which is optional)
to improve our products and services
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HOW LONG DO WE KEEP YOUR INFORMATION?
We retain your personal data only for as long as necessary to fulfill these purposes. This may be up to 10 years after the end of our contractual relationship with you (the statutory limitation period for legal claims in most EEA countries), unless a shorter or longer retention period applies under applicable data protection laws.
PARTIES WITH WHOM WE SHARE YOUR INFORMATION
The local VF subsidiary from which you purchase products will share your personal data with VF International Sagl for marketing purposes (but where required by law, we will ask for your consent before doing so).
We also share your personal data with:
  • other VF entities and third-party service providers who assist us in operating the website and providing us with products and services (these recipients act solely on our behalf and under our instructions);
  • external online media, search and/or advertising platforms (with your consent, which is optional)
  • third parties in the event of legal proceedings, requests by courts or authorities, other legal obligations, to defend our rights, or in the event of a merger, acquisition or transfer of assets.
Some of these recipients are located outside the EEA, but we will ensure that your personal data always remains adequately protected (if the country of destination does not provide an adequate level of data protection according to the European Commission, we will ensure that appropriate safeguards are in place for the data transfer).
REQUIRED VS. OPTIONAL INFORMATION
Some personal data is necessary to complete your purchase or provide the service you request. If you refuse to provide this personal data, we will be unable to complete your purchase or provide the service you request.
Providing personal data for purposes related to research, marketing, and other profiling activities is optional. If you refuse, it will not affect the purchase or the provision of the service you requested.
YOUR RIGHTS
Certain information is collected on VF Digital Platforms through cookies and other tracking technologies. You can manage your cookie preferences using our Cookie Preference Center and your browser.
WE USE COOKIES
Certain information is collected on VF Digital Platforms through cookies and other tracking technologies. You can manage your cookie preferences using our  Tool  Center and your browser.
THIRD-PARTY LINKS
VF Digital Platforms may contain links to other sites, as well as objects or elements managed by third parties. We do not have access to or control these elements, and we disclaim any liability for such third-party websites.
HOW TO CONTACT US
For any questions or requests regarding our use of your personal data or the exercise of your rights, please contact our Privacy Office at privacy_europe@vfc.com.