Cookie Policy
Effective Date: This Cookie Policy was updated on July 12, 2024, and is effective as of that date.
CONTENTS
- Overview of the main topics covered in this document. Does this site use cookies?
- What are cookies?
- What types of cookies does the Site use and what are they for?
- How can you check, delete or withdraw your consent for the use of cookies?
- How can we make changes to our Cookie Policy?
- What are my rights regarding the processing of my personal data?
- How can you contact us?
OVERVIEW OF MAIN TOPICS IN THIS DOCUMENT. DOES THIS SITE USE COOKIES?
Yes, our site uses cookies.
This Cookie Policy ("Cookie Policy") applies to all digital means through which you can interact with us (collectively, "VF Digital Platforms"), including the website www.thenorthface.com (the "Site"), our emails, and mobile applications. VF Digital Platforms are operated by VF International Sagl, Via Laveggio 5, 6855 Stabio, Switzerland ("we," "us," or "our"), which acts as the data controller. Click Here for our general privacy policy.
This Cookie Policy describes and informs you about our use of cookies and other tracking technologies, such as flash cookies, server logs, web beacons or pixel gifs in the context of our activities, when you interact with the Site or with other VF Digital Platforms.
Please note that third party websites that may be linked to VF Digital Platforms are not covered by this Cookie Policy.
By clicking the “Allow All” button on the Site Cookie Banner or by setting your cookie preferences via our Tool , you consent to our use of cookies and similar tracking technologies in accordance with your current cookie preferences and in accordance with this Cookie Policy.
If you do not agree to our use of cookies and similar tracking technologies in this way, you must adjust your cookie preferences or browser settings. You can withdraw your consent and change your cookie preferences at any time using our tool .
Once you have accepted the use of cookies and similar tracking technologies on the Site, in particular by using the "Cookie Preferences" function available in the Site's Cookie Banner, your preferences regarding the use of cookies may be saved in the form of a cookie for your future visits to the VF Digital Platforms, as long as you do not delete the cookies stored on your device. If you do not enable the cookies we use, some parts of the VF Digital Platforms may not function properly and some features of the Site may be unavailable, depending on the type of cookie you have not enabled.
WHAT ARE COOKIES?
Cookies are small text files sent to your device by the Site, and possibly by other VF Digital Platforms. Cookies are uploaded to your device and allow VF Digital Platforms to recognize you and store certain information about you to improve the service provided. A cookie typically contains the name of the website from which the cookie has come, the "lifetime" of the cookie (i.e., how long the cookie will remain on your device), and a value, which is typically a randomly generated unique number.
Regarding the lifespan of cookies, two types of cookies can be used: "session cookies" and "persistent cookies." Session cookies are automatically deleted at the end of your browsing session. Persistent cookies remain on your device for a longer period, the lifetime of each specific cookie, and they will remain valid until their set expiry date is reached (unless deleted by the user before the expiry date).
Cookies can be used by web servers to identify and track users as they navigate different pages on a website and to identify users returning to a website. Cookies do not typically contain any information that directly identifies you, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
On VF Digital Platforms, we may also use other types of tracking technologies, such as flash cookies, server logs, web beacons, or pixel gifts. These technologies are similar to cookies because they are stored on your device and can be used to retain information about your activities and preferences.
WHAT KIND OF COOKIES DOES THE SITE USE AND WHAT ARE THEY FOR?
We may use different types of cookies .
COOKIE LIST
COOKIE LIST
Required Cookies
These cookies enable core site functionality, such as logging in and completing a Product Order. These cookies do not collect personal information for marketing purposes and cannot be disabled.









These cookies enable core site functionality, such as logging in and completing a Product Order. These cookies do not collect personal information for marketing purposes and cannot be disabled.

All other cookies and tracking technologies not classified as “Mandatory” are disabled by default and require user consent.
If you enable tracking cookies, your personal data may be transferred to third-party online media, search, and/or advertising platforms to support targeted marketing and advertising campaigns and to measure and optimize the effectiveness of such campaigns. This refers, for example, to the special technologies implemented by Meta (Pixel, Conversions API) and Google (Enhanced Conversions). Please refer to the table below for the full list of tracking technologies actually implemented on the Site. These third parties may process your personal data, either as controllers or processors, in accordance with their privacy policies and practices.
Our cookies do not, under any circumstances, run programs on user devices, nor do they upload viruses, and do not allow any control over the device.
Cookies that are commonly used on this Site are listed in the table below. We may also use additional cookies and tracking technologies from time to time that are not listed in this table. You can request an updated list of all cookies and tracking technologies used on this Site from our Privacy Office (at privacy_europe@vfc.com). In any case, you can always withdraw your consent or manage all cookies and other tracking technologies used on this Site through our Cookie Preferences tool .
Performance cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies
These cookies provide more advanced features, such as remembering your login details, remembering what's in your shopping cart, and remembering your preferences, such as language and country. These cookies don't collect information that can identify users.

Tracking Cookies
These cookies may be used to record your browsing activity or preferences expressed by you, so as to present content that is more relevant to your interests and show you relevant adverts on other sites. These cookies may be set through our site by us or our advertising partners. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, the advertising you receive will not be tailored to your interests.






Our cookies do not, under any circumstances, run programs on user devices, nor do they upload viruses, and do not allow any control over the device.
We may also use additional cookies and tracking technologies from time to time that are not listed in this table. You can request an updated list of all cookies and tracking technologies used on this Site from our Privacy Office (at privacy_europe@vfc.com ). You can manage all cookies and other tracking technologies used on this Site at any time through our Cookie Preferences Tool .
Third-party cookies
When you visit VF Digital Platforms, you may interact with a variety of third-party services and software, which means that cookies may be placed on your device by third parties, such as email service providers, advertisers, or analytics systems (third-party cookies). We do not control the placement of these cookies, and you should check the relevant third-party website or mobile application for more information about these cookies or information about how to opt out. The relevant third party is responsible for providing you with information about the cookies it places and obtaining your consent before placing cookies on your device. We are not responsible for any content, privacy practices, or use of the third-party website or mobile applications.
HOW CAN YOU CHECK, DELETE, OR WITHDRAW YOUR CONSENT TO THE USE OF COOKIES?
1. Your cookie preferences
By clicking the "Cookie Preferences" feature available on the Site's Cookie Banner and here , you can choose whether the Site will use "Functional" cookies, "Performance" cookies and/or "Tracking" cookies, as described in the "Cookie Preferences" feature and in the section " What types of cookies does the Site use and what are they for ?" above.
The “Cookie Preferences” feature available on the Site's Cookie Banner will inform you of the features that may or may not be available to you depending on the types of cookies you consent to the Site placing.
The Cookie Preferences link in the footer of the Site can be used at any time during a browsing session to change your cookie preferences and/or withdraw your consent for non-mandatory cookies.
2. Browser settings
If you wish to withdraw your consent to our use of cookies on the Site, or if you wish to refuse cookies from your device or control the placing of cookies, you can also change your internet browser settings to block cookies or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Consult your browser's instructions or help screen to learn how to adjust or modify your browser settings; cookie settings are usually found in the "options" or "preferences" menu of your browser. The following links may be useful:
- Internet Explorer: https://support.microsoft.com/nl-nl/help/17442/windows-internet-explorer-delete-manage-cookies#ie=ie-11
- Chrome: Https://Support.Google.Com/Chrome/Answer/95647?Hl=En&Hlrm=En
- Mozilla Firefox: https://support.mozilla.org/nl/kb/verbeterde-bescherming-tegen-volgen-firefox-desktop?s=cookies&r=5&as=s&redirectslug=enable-and-disable-cookies-website-preferences&redirectlocale=en-US
- Apple Safari: Https://Support.Apple.Com/Nl-Nl/Guide/Safari/Sfri11471/Mac
- iPhone and iPad devices: https://support.apple.com/nl-nl/HT201265
If you disable the cookies that we use, it may impact your experience when you are on the VF Digital Platforms.
You can also delete cookies already stored on your computer. This may also negatively impact the usability of VF Digital Platform services and features.
You can also delete cookies already stored on your computer. Again, doing this may have a negative impact on the usability of VF Digital Platforms' services and features.
HOW CAN WE MAKE CHANGES TO OUR COOKIE POLICY?
We reserve the right to update or modify this Cookie Policy, in whole or in part, at any time, at our sole discretion, to the extent permitted by applicable law. The version published on the Site and any other relevant VF Digital Platform is the version currently in effect.
If we change this Cookie Policy, we will notify you of such changes through the relevant VF Digital Platform and/or by direct email notification.
The date at the top of this Cookie Policy indicates when it was last updated.
WHAT ARE MY RIGHTS WITH REGARD TO THE PROCESSING OF MY PERSONAL DATA?
As an individual whose personal data is processed as described in this Cookie Policy, you have a number of rights, which are summarized in Appendix 1 to our Privacy Policy . Please note that exercising these rights is subject to certain requirements and conditions under applicable law.
If you wish to access personal data concerning you or exercise any right of rectification, erasure, restriction of processing, objection (including objection to direct marketing or profiling) or portability of personal data, as set out in detail in our Privacy Policy, please contact us as specified in the section "How can you contact us?" below.
HOW CAN YOU CONTACT US?
If you have any questions or concerns about this Cookie Policy, or if you wish to access personal data relating to you, or exercise any of the rights set out in the "What are my rights regarding the processing of my personal data?" section above, please send a written request to our Data Protection Officer at:
VF International Sagl, Via Laveggio 5, 6855 – Stabio, Switzerland – Attention: Privacy Office privacy_europe@vfc.com
You must provide proof of your identity to exercise any right listed in the section "What are my rights regarding the processing of my personal data" above.
All notifications about your rights, as detailed in the section "What are my rights regarding the processing of my personal data?" above, will be provided free of charge. However, if requests are manifestly unfounded or excessive, particularly because of their repetitive nature, we may:
- charge a reasonable fee taking into account the administrative costs of providing the requested information or communication and taking the requested action; or
- refuse to comply with the request (i.e. reject the request entirely).
VF Europe BV, with registered office at Link 1, Posthofbrug 2-4, 2600 Antwerp, Belgium, VAT BE 0405.039.138 RPM Antwerp Mechelen Division, acts as the representative of VF International for the purpose of compliance with data protection rules in the European Union.
If you have a complaint about the processing of your personal data, you have the right to lodge a complaint with the competent supervisory authority.